Classic job hunting revolves around the traditional method of responding to an ad, then getting an interview and job offer. However, if you have unique qualifications or seek a bigger role, it might not be the most effective approach. Although as a professional resume writer in Calgary, I believe that a professional resume can certainly give you an advantage over your peers in securing an interview, there are steps you can take to market yourself into the perfect opportunity.
Develop Specific Goals and a Targeted List of Employers
Turn the tables on your job search outlining your goals and determining the companies that best suit your interests, values, and personality. Clearly define what you want in your next position, perhaps even going so far as to map out your dream career path. Remember to set goals that are within reason.
Research which companies offer the opportunity you desire and share your interests and values. A bit like a marriage, employment relationships built on shared interests and values tend to last longer and be more fulfilling than those that are not.
As you define your goals, think about which of your attributes and skills will help you achieve them. These are what will help you add value to a company and should be what you focus on marketing to your future employer. As a Certified Professional Resume Writer (CPRW) in Calgary, I can help you define your goals and strongest attributes and highlight them in a way that makes sense to an employer.
Connect with People at the Company
Employees of your targeted company can be a surprisingly effective way to open the door to your next role. They can be an excellent resource about company culture, as well as niches you might be able to fill. Ultimately, current employees are your best opportunity to get a referral. Vendors, consultants and community partners can also be helpful in your efforts to connect with a company.
If it is a local company, try to find ways to meet "insiders" in person. A few ideas to consider:
· If the company sponsors charity events, volunteer to help.
· Find out where the employees go after work and attempt to make friends, remembering to present a positive, professional image as you socialize.
· Contact the company and request the opportunity to do a job shadow.
· Seek out employees on LinkedIn and try to arrange a coffee date or a cocktail after interacting online.
Obtain a Referral or Make a Cold Call
If your effort to connect with company insiders proves fruitful, ask for a referral when you learn of a job opening or ask for an introduction to the boss. Even if there is no job opening, meeting a hiring manager can plant seeds that might grow into a future job offer.
Cold calling is an alternative if you cannot build the connections you need to get a referral. Relationships can take several months to a few years to build, whereas cold calling has the potential to get you in the door immediately. Referrals tend to be the most effective, but cold calling can be quite memorable for a hiring manager because it is not customary for a candidate to be so direct.
Follow-up with Grace
Keep your name top of mind by following up after a successful interaction with the company. Employees who have been gracious and hiring managers that took your cold call should be on your list of people to thank. A brief, handwritten note of gratitude on a nice thank you card is a gesture that can leave a lasting impression.
Prepare a Personalised Cover Letter Resume
Interview opportunities can come up quickly if you have been marketing yourself to an employer! Be prepared with a brushed up resume or CV in advance, and feel free to take advantage of my professional resume services in Calgary
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