Tuesday, August 31, 2010

Who Are You Anyway?

It's a question many clients have told me they asked the selection of resume writers they canvassed when deciding who to select for their project.  Anyone visiting my website will be greeted by, among other things, my 'mugshot', and links to my biography which outlines my experience and expertise.

My background is unique in this industry. I believe that my skills, expertise and experience of recruiting, preparing, and 'selling-in' resumes to some of the most respected corporations on two continents gives me an unparalleled level of insight that I can bring to your project.

Many of my competitors cover their websites with stock photos, don't display a biography or resume samples, and prefer to hide behind a 6-week online course as the only evidence they have handled a resume other than their own.  The question I'd have and many of my clients have had is -  "Who are you anyway?".

I've come across "resume writers" who ranged from students, to the long term unemployed, "ghost-writers", and those doing it anonymously "on-the-side" so that their day-job employer can't identify them.  If you were to engage one of these anonymous firms, would you be dealing with a student, ghost writer or unemployed truck-driver turned resume writer?  You just don't know!  Either way, it's not too difficult to identify someone reticent to share details about their professional expertise.  If a writer is on the up-and-up, with expertise and experience to be proud of, they'll show you!

My clients appreciate the fact that I take this profession seriously.  This IS my day-job and I prepare each resume and cover letter as if it were my own.  It pains me that this profession is frowned upon in certain quarters, and at times, that skepticism is justified.  To that end, I have positioned my firm as the industry trailblazer, leading the way in open, honest disclosure, up-front pricing, and 100% satisfaction guarantees.