Friday, November 20, 2009

Cookie Cutter = Job Hunt Stutter

The whole idea behind seeking professional assistance to create a powerful resume and portfolio of career documents is to get ahead of the competition. You do this by crafting a document that truly represents your strengths and achievements while never losing sight of the expectations of those likely to be reading it.

I was talking with a client who had previously sent off her resume to a multi-national corporation that promised to deliver a resume and cover letter for $50 based on answers to a questionnaire she had to fill out online. If you needed it real quick -for an extra $10 you could get it within 4 hours!

When my client received her freshly minted document, she was surprised to find that the resume she put together herself looked better than the resume that had just popped into her inbox!

Companies that claim they can produce a resume document without speaking to you are going to regurgitate the content of your old resume and toss it into a cookie cutter template. What else can they do?

If you've read my previous blog entry "Content is King", you'll already know why this mass produced, cheap, cookie-cutter approach will pretty much guarantee a stuttering continuation of your job search. If you think it saves money in the short term - consider the long term impact a poorly crafted document can have on your ability to secure an interview for a job that you really want!

If you have decided that you need assistance in crafting your documents, consider partnering with a consultant who will take the time to understand your career, aims and professional accomplishments. If a job's worth doing, it's worth doing well!

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